Character
Building positive, lifelong character traits in high school-aged youth is our mission
Character Through Sports, Inc. is a public charity under Internal Revenue Code Section 501(c)(3). Our mission is to promote and support participation in high school sports that, by their very nature, cultivate positive character attributes, including dedication, teamwork, resilience, and overall healthful life choices. We do this by producing video of athletic competition, as well as the backstories of the teams and athletes involved. Our videos are posted for free on YouTube and Instagram to provide the widest possible content distribution. Our goal is to encourage greater participation in, and dedication to, the sports we cover by showing inspiring performances, highlighting success factors, and developing/supporting the sport community.
We began our video coverage in 2011 with the sport of cross country running in Southern California. We expanded coverage to track and field several years later. In recent years, we have expanded our coverage to include race coverage, documentaries, and interviews. We have a library of approximately 5,000 videos on our hdRunners YouTube channel.